In-House AI Video Academy

Build your own
AI video
department

Video training for the leaders who run it

Self-paced video courses that take your team from first experiments to a working in-house video operation, with the strategy, roles, pipeline, budgets and legal path written down. Teams that get there make their own professional video, sometimes in half the time and at half the cost.

  • 33hours of video
  • 115lessons
  • 12–30minutes each
  • Teamseats, billed yearly
Get team access See the curriculum

Taught by John Eagan, who built an AI video production department from scratch inside the world's largest ad agency, after 20 years in pharma and health video.

INTRO VIDEO COMING SOON
First course
The In-House AI Video Blueprint Groundwork, seven floors and a rooftop: everything it takes to stand up an AI video department.
Why most AI video programs stall

The tools are the easy part

Any company can buy AI video tools tomorrow. The savings show up once your team works a new way, and in-house programs stall for the same three reasons. The Academy is built to fix all three.

No pipeline

Every project is improvised. Quality depends on who worked on it that week, and nothing gets faster.

No pricing

Nobody can estimate a job before it starts, so every budget conversation turns into a guess.

No compliance path

Finished work stalls in legal because nobody can say which tools made it or what went in.

The first course

The In-House AI Video Blueprint

33 hours of lessons, laid out like the building you're putting up. Lay the groundwork, build seven floors from strategy to quality, then run the department from the rooftop. Tap any level to see its lessons.

RooftopLead, measure and scaleLeading the change, AI across the team, measuring results, and your 90-day rollout27 lessons

Leading the Change 10 lessons · 2 h 43 min

  1. Why teams resist
  2. Communicating the change
  3. Turning a pilot into production
  4. Handling fear about jobs
  5. Incentives and recognition
  6. Rolling out to the whole department
  7. Internal clients and stakeholders
  8. When the rollout stalls
  9. Leading with AI yourself
  10. Your change playbook

AI Across the Team 7 lessons · 2 h 10 min

  1. AI for presentations and pitch materials
  2. AI for research and competitive analysis
  3. AI for writing
  4. AI for meetings and project management
  5. Simple AI assistants for your team
  6. Automations that save hours
  7. Prompting skills for everyone

Measuring and Scaling 6 lessons · 1 h 38 min

  1. The metrics that matter
  2. Reporting results to leadership
  3. Proving savings
  4. Scaling from one team to many
  5. Building a center of excellence
  6. Staying ahead

Your 90-Day Rollout 4 lessons · 1 h 04 min

  1. Days 1–30: assess and plan
  2. Days 31–60: build and pilot
  3. Days 61–90: deliver and hand off
  4. Retake the Scorecard
Floor 7QualityA standard that keeps out AI slop8 lessons
  1. What AI slop is and what it costs
  2. Setting your QC standard
  3. The frame-by-frame QC checklist
  4. Common AI artifacts and how to fix them
  5. Brand consistency at scale
  6. Accessibility
  7. Who signs off
  8. Raising the bar over time
Floor 6ComplianceA clear path through legal review10 lessons
  1. Why AI work stalls in legal review
  2. The approved tools list
  3. The usage log as a compliance record
  4. Rights and ownership basics
  5. Likeness, voice and talent rights
  6. Disclosure and labeling
  7. Regulated industries
  8. Brand safety and bias
  9. Writing your AI use policy
  10. Working with legal as a partner
Floor 5EstimatingPricing an AI job before it starts9 lessons
  1. Why AI jobs are hard to price
  2. Credits, generations and hidden costs
  3. Estimating from a storyboard
  4. The usage log
  5. Estimating people's time
  6. A rate card for internal clients
  7. Comparing cost and time to your old process
  8. “Isn't AI supposed to be free?”
  9. Workshop: estimate a real job
Floor 4ToolsAn approved tool stack everyone uses12 lessons
  1. Evaluating AI tools
  2. Image generation tools
  3. Video generation tools
  4. Upscaling and enhancement
  5. AI voice and voice cloning
  6. Music and sound effects
  7. AI features in editing software
  8. Writing and planning assistants
  9. Building your approved tool stack
  10. Licenses, seats and enterprise accounts
  11. Security review
  12. Keeping your stack current
Floor 3PipelineA repeatable brief-to-delivery process14 lessons
  1. What a repeatable pipeline looks like
  2. The brief
  3. Script and voiceover planning
  4. Storyboarding for AI production
  5. Locking the look
  6. Character and product consistency
  7. From storyboard to footage
  8. Voice, music and sound
  9. Editing and finishing
  10. Review rounds that don't spiral
  11. Versioning
  12. File naming, storage and the asset library
  13. Templates that speed up every job
  14. Walkthrough: a 30-second spot, brief to delivery
Floor 2TeamThe people who do the work, trained and bought in10 lessons
  1. The roles an AI video team needs
  2. Who to retrain, who to hire
  3. The AI-native producer
  4. Turning traditional creatives into AI creatives
  5. Winning over senior creatives and skeptics
  6. Protected time
  7. The first 30 days of training
  8. Building your champions network
  9. Hiring for AI video roles
  10. Managing remote and hybrid AI teams
Floor 1StrategyA mandate, an owner and a goal9 lessons
  1. Why AI video needs a mandate
  2. Writing a one-page AI video mandate
  3. Choosing the right owner
  4. Picking your first use cases
  5. Use cases by industry
  6. Build, hire or partner
  7. Setting goals you can measure
  8. Getting leadership and finance on board
  9. Workshop: your strategy on a page
GroundworkGetting started and AI basicsOrientation, the Scorecard, and AI foundations for leaders16 lessons

Getting Started 6 lessons · 57 min

  1. Welcome: how the Blueprint works
  2. The tools are the easy part
  3. Take the AI Video Readiness Scorecard
  4. Reading your score
  5. Your 90-day map
  6. Sharing the Blueprint with your team

AI Foundations for Leaders 10 lessons · 2 h 40 min

  1. Generative AI in plain English
  2. How AI makes images, video and voice
  3. What AI does well today, and where it fails
  4. Myths your team believes about AI
  5. Where the savings really come from
  6. Reading AI news like a leader
  7. AI beyond video
  8. Data privacy basics
  9. Vocabulary for leaders
  10. Case study: building an AI video department
How the Academy works

Training your whole team can use

The Academy lives at members.johneagan.com. Your team signs in and works through the lessons on their own schedule, and you get one shared plan for building the department.

01

Short lessons

Most run 12 to 30 minutes, so a leader can finish one between meetings.

02

Built for the whole team

Assign lessons to producers, creatives and reviewers, with discussion prompts for team meetings.

03

Workshops that produce real documents

Draft your strategy on a page, price a real job, and write your AI use policy as you go.

04

A 90-day rollout

The last module turns everything into a Days 1–30, 31–60 and 61–90 plan for your department.

05

Kept current

The Tools floor is refreshed about every six months as the tools change. The rest stays steady.

06

More courses coming

The Blueprint is the Academy's first course. New courses on AI for in-house teams will be added over time.

Who this is for

Leadership wants great AI video, made in house. You're the one who has to build it.

Heads of ContentCreative DirectorsVPs of BrandMarketing LeadsL&D Leaders
PharmaHealthcareFinancial servicesB2B tech & SaaS
Team access

Seats for your team, billed yearly

Get the Academy for one leader or a whole department. Tell me your team size and company, and I'll send pricing by email.

  • Every lesson in the In-House AI Video Blueprint
  • Updates to the Tools floor during your year
  • Seats for the people who make, review and approve video
Request team pricing Opens an email to John with a few questions to fill in.
Start free

Score your team before you start

The AI Video Readiness Scorecard is lesson 3 of the Blueprint, and you can take it free. Thirty yes/no questions, about ten minutes. Your total shows where your team stands, and your lowest floor shows what to build first.

  • The 30 questions that separate teams experimenting with AI from teams shipping it every week
  • Where your pipeline will break first
  • The compliance gaps that stall AI work in legal review
  • Which part of the Blueprint to start with for your score
0–10 · Exploring 11–20 · Piloting 21–30 · Producing
Work with John directly

Want help with the rollout?

The Academy covers everything your team needs to learn. For companies that want me in the room, I also work with a few teams directly.

90 minutes · virtual

Executive AI Video Briefing

For leadership teams deciding what to do about AI video: what's possible, the risks, and a recommended path.

Half day · virtual or on-site

Team Workshop

Your team boards and builds a short AI spot from one of your own briefs, and keeps the pipeline and templates.

12 weeks · flagship

90-Day Department Build

I set up the department with you: roles, pipeline, tools, policy, pricing and two delivered projects, then step back to reviewer.

Monthly · 3-month minimum

Advisory Retainer

Work reviews, office hours and tool guidance once your team is running.

Ask about working together
Your instructor

John Eagan

AI Content Systems Architect

I've spent 20 years in video and animation, most of it in health and pharma: 2D, 3D, and now AI video production.

Then I built an AI video production department from scratch inside the world's largest advertising agency, in pharma, where every frame goes through medical, legal and regulatory review.

The biggest lesson: the tools are the easy part. Moving a team onto them is the hard part. What makes AI video work is the system around it: a locked foundation, a repeatable pipeline, honest estimates and a path through legal. The Academy is that system, recorded lesson by lesson, so your team can build it too.

20 years · video & animation Built an AI video production department At the world's largest advertising agency Follow on LinkedIn ↗
Your next step

Two ways to start

For your team

Get the Academy

Yearly seats for your team, starting with the In-House AI Video Blueprint.

Get team access
Free · 10 minutes

Take the scorecard

Score your team on the six floors and find out where to begin.

Get the free scorecard